Why Carbon?

A carbon activated whitening toothpaste

The CURAPROX Black is White toothpaste uses Swiss premium-grade activated carbon (and not an abrasive carbon powder). It naturally and safely absorbs stains and toxins to offer a healthy bright smile!



charcoal

Can it be harmful for my teeth?

Black is white has a Relative Dentine Abrasivity (RDA) of 76, meaning that it is non-abrasive for your tooth enamel. In comparison, most well-known whitening toothpastes sold currently on the market are classified as highly abrasive (RDA of 100 or more). A regular carbon whitening toothpaste is indeed quite abrasive since it comes in a powder form. Carbon particles are then scrubbing the teeth to whiten it, attacking enamel at the same time. Our toothpaste uses activated carbon, meaning that the carbon we use is completely integrated in the toothpaste itself during the manufacturing process so that no loose particles of carbon can be found. By doing so, the carbon is able to whiten the teeth by absorbing stains instead of scrubbing them.


The Black is White Magic

HOW TO USE

Use Black is White as your regular toothpaste one, two or three times a day. Black is White is your daily whitening toothpaste that replaces your everyday toothpaste.

How much time to brush your teeth?
Verify that the white strip of the tootbrush comes back to white.

Important!
For optimal results, do not rinse, drink or eat during at least 15 minutes after brushing.

WHITENS SOFTLY

Free of whitening agents such as peroxide.
Free of abrasive ingredients.
Free of irritating ingredients such as SLS* or Triclosan.

Instead of sanding teeth, the Black is White whitening toothpaste remove stains softly using activated carbon.

*SLS: sodium lauryl sulphate

REMOVES THE YELLOW COLOR

Black is White toothpaste contains a blue filter that filters yellow colors: the brightness of your teeth will then be enhanced.

ORAL HEALTH

Black is White contains fluoride and hydroxyapatite.

Contains what…?
Fluoride fight cavities. Hydroxyapatite promotes healthier gums and protects against tooth sensitivity.

Safe for the environment


Gluten free


Not tested on animals


Safe for kids, pregnant women,


orthodontic braces and implants

Woman holding Black is White products

SOFT & EFFECTIVE

5,100 ultra-soft bristles of 0.1mm made of CUREN® instead of nylon to clean 100% of your teeth. No exception.

Did you know that you do not need to apply a strong pressure on your toothbrush to clean them perfectly? Let the bristles do the work for you!

TAIL

Eight edges
A handle with eight edges: easier to use the toothbrush at the right angle.

STYLE

Nostalgic & consistent
Classic and timeless. An appealing design.

Curaprox Black is White

Recommended & used by dental hygienists!

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